| High-Tech
        Times Article 017 Digital Television and You
         
           I
          must admit to being quite fascinated with the concept of my computer
          and my television set becoming one and the same. This
          “convergence” has been coming for a long time, of course. With
          companies like WebTV offering Internet access using a standard TV and
          a “set-top box,” although the resolution is considerably worse
          than even a basic VGA monitor, higher quality can’t be far behind.
          
           Digital
          TV (DTV) promises a vast improvement in picture and sound quality over
          today’s analog TV, and will also provide the foundation for advanced
          services including Internet access, interactive data services, and
          localized on-demand information. Consumer electronics manufacturers
          must now move from basic digital data delivery to processing of
          extensive multimedia content. And here is where the fun begins.
          
           As
          much as manufacturers would love to have each and every analog TV in
          the U.S. replaced with a sparkling new DTV set capable of displaying
          all of the 36 possible formats for HDTV, there are real-world cost
          factors to consider. Historically, in March 1954 when NTSC color TVs
          were first made available by Westinghouse, early adopters raced to
          retailers -- and purchased 30 color TVs the first month. This is not
          much different from what manufacturers expected for sales of DTVs last
          November when the FCC cleared the way for broadcasters.
          
           It
          was only when NBC said that it would air 2,000 hours of color in the
          1962-63 season that consumers really started buying color TVs. By
          January 1964, there were 1.4 million color sets in use; a year later,
          there were 2.8 million; and by 1968, color TVs numbered 15 million.
          But it wasn’t until 1978 that the number of homes with color TVs
          exceeded those with B&W screens. Some media do move faster than
          others: VHS recorders hit 85% penetration in 1995 after only 19 years,
          while cable TV has yet to achieve 70% after nearly half a century. The
          85 percent mark is a magic number for two reasons: manufacturers
          consider it their goal for optimum buyer pricing, and the Federal
          Communications Commission (FCC) has targeted it for the shutdown of
          all remaining analog TV stations.
          
           The
          problem is that if DTV moves as fast into our homes as the VHS VCR, it
          will hit 85% penetration in November 2017. And only five consumer
          electronics products have ever reached the 85 percent
          mark at all: TVs, color TVs, VHS VCRs, radios, and telephones.
          
           Of
          course, today’s consumer market is a whole lot different than
          that of 1954. Every single one of you who read my column have at least
          one computer system, something that wasn’t even dreamed of in the
          1950s. The average U.S. household spends more than $7,500 annually on
          electronics and entertainment, and this doesn’t include basic
          services like telephones and cable TV. And, most importantly, the use
          and knowledge of electronics is vastly higher today than in 1954. So
          manufacturers know there’s a market, but are still taking many
          different paths to delivering DTV to our homes and offices.
          
           The
          two primary approaches to digital delivery by manufacturers are
          set-top boxes and new DTV sets. Today’s set-top boxes use our
          current analog TVs to view high-resolution images; it should be fairly
          obvious that this approach has its limitations. However, even the
          newest DTV sets may have limitations, as well. Let’s look briefly at
          both.
          
           
 
          Digital
          content is created today for display on computer monitors, which
          usually have small to medium screens optimized for reading 10-point
          type (72 points equal one inch) and static content from a distance of
          around two feet. Computer monitors use progressive-scan technology
          with a fast screen-refresh rate to produce crisp, high-resolution,
          high-bandwidth images.
          
           Televisions
          generate a relatively low-resolution, high-brightness image that is
          suitable for viewing moving content on a large display at a distance
          of six feet or more. TVs use interlaced scan technologies and low
          bandwidths due to cost and technical constraints that I’ve discussed
          in earlier columns. Although it is possible to add anti-flicker
          filters into TV circuitry, the costs will quickly outweigh the
          benefits.
          
           To
          state things more directly, set-top boxes that use today’s analog
          TVs as digital output devices are unlikely to be acceptable to anyone
          who has used a computer monitor for any length of time. To add to the
          viewing problems caused by interlaced signal flickering (just sit two
          feet from your television set for an hour viewing large text from your
          cable provider, and you’ll never even consider using a TV for
          Internet access!), TVs have no direct way to provide 2D or 3D graphics
          acceleration, digital audio input and output, and multimedia input and
          output. Set-top boxes that include these capabilities as well as a useful
          user interface (think about controlling your multimedia presentation
          using your channel changer...) quickly become nearly as expensive as a
          new DTV set!
          
           But
          the first DTV sets that arrive in front of you may be significantly
          less high-definition than what leaves the antennas of KITV-4. A recent
          meeting of consumer electronics manufacturers presented DTV
          specifications that allowed only one million pixels (picture
          elements), less than half of what HDTV stations may broadcast. Their
          reasons? It’s cheaper to build low-resolution DTV sets, which may
          increase their sales. Sometimes I wonder if consumer “marketing
          experts” are really paying attention!
          
           Now
          I’ll admit that even though I love technology gadgets more than the
          average person (anyone who has visited Computer-Aided Technologies
          understands instantly what I’m talking about), I’m probably not
          going to rush out and spend $4-$10,000 on the newest DTV sets, no
          matter how much better than my TV they look. That’s because after
          30+ years of working on computer systems, televisions, and many other
          digital and analog devices, I know quite well that the second
          generation of DTVs will have even more bells and whistles, and will
          cost from 35-60 percent less than this first generation.
          
           But
          if you really like your toys, here’s a quick sampling
          of what’s currently being delivered in the DTV world.
          
           At
          the high end, Philips/Magnavox has their model 64PP9901 DTV, which
          uses rear-screen projection in the 16:9 aspect ratio with a 64-inch
          (diagonal) screen. It will decode all 18 ATSC formats, as well as
          accepting component digital (D-1) and VGA signals from your computer.
          With a suggested retail price (SRP) of $9,999, this is a must-have for
          bleeding-edge technologists.
          
           Sony
          offers its model KW-34HD1 DTV, which uses a 34-inch flat-face
          Trinitron CRT display, and will also decode all 18 ATSC formats. It
          goes a step further by converting all DTV signals to the 1080i HDTV
          format using a proprietary technology called “digital reality
          creation.” This technology doubles both vertical and horizontal line
          structure to provide four times as many pixels. Sony didn’t forget
          digital audio either, and the set incorporates full 5.1-channel
          surround-sound in Dolby Digital. The KW-34HD1 retails for $8,999.
          
           
 Last,
        we have Mitsubishi’s entry-level DTV set (no model number was
        provided) with a 65-inch rear-screen projection in 16:9 aspect ratio,
        and supporting 1080i resolution. I wasn’t able to locate any detailed
        specs, but with an SRP of around $4,000, it’s by far the least
        expensive of the DTV sets I could find.
        
         As
        more news breaks on the HDTV scene, I’ll provide more coverage on this
        most interesting technology. See you next month.
        
          
        
          
        
          
        
          
        
          
        
          
        
          
        
          
        
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